Award Categories

There are TWENTY ONE (21) professional award categories to be competed for. These are as follows:

1. PR Campaign of the Year

PR Campaign of the Year (2015) – Vodafone

This award will measure how effective Public Relations strategies were employed in a campaign in support of a major initiative in Ghana within 2015/2016. Campaigns embody the essence of strategy in pushing a product / service, promoting a company or bringing a public figure to prominence in the public consciousness. Presenting a core idea through various approaches and angles, the execution

a well thought-out campaign brings the message home and allows its audience to identify with the subject.

 

2. Internal Communicator of the Year
Offered leadership that drove excellent internal engagement leveraging effective PR strategies; provided quality guidance and counsel to management, respected and considered an important asset to the organisation; used cutting edge technology for effective internal communication; maintained effective and vibrant internal communication channels. Innovative and results oriented professional who delivered relevant, quality, and quantifiable value that protected and/or added to the bottom line.

 

3. Best In-House Team of the year
Demonstrated a mastery of current PR best practices and leveraged same to enhance internal engagement and external bonding with key publics; contributed to the achievement of corporate objectives and to the increase of affection for the corporate brand.

 

4. Best in Crisis & Issues Communication
Showed leadership in a situation perilous to an individual, cause or corporate brand; effectively executed a carefully calibrated plan to engage key publics and positively influenced the narrative; ensured a mutually satisfactory resolution; and used the situation to enhance a (corporate) reputation.

 

5. PR Educational Institution of the Year
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced institutional image and quality of programmes offered and contributions made to the country’s educational sector within 2015/2016.

PR Organisation of the Year (2015): Public Sector – Ghana Revenue Authority (GRA)

 

6. PR Organization of the Year (Public Sector)

Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Public Sector Communication

 

7. PR Organization of the Year (Financial Sector)
Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Financial Services Communication

 

8. PR Organization of the Year (Telecommunications)

PR organization of the Year (2015): Telecommunications – MTN

This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated adequate business for a telecommunications company within 2015/2016.

 

9. PR Organization of the Year (Commercial)
The award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated increased business of a commercial company within 2015/2016.

 

10. PR Organization of the Year (Manufacturing and Industries)
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated increased business of a manufacturing and industrial company within 2015/2016.

 

11. PR Organization of the Year (Extractive Sector)
The award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated more community acceptance and increased business of the company in the extractive sector within 2015/2016.

12. Best Content
Provided regular, relatable and relevant content, packaged in engaging and easily to consume ways to key publics

 

13. Best Promotional event
Single best event in terms of planning, execution and follow through to promote an event or cause

 

14. Best in Technology
Effectively used cutting edge technology to achieve PR objectives in a cost efficient and high impact manner

 

15. Best Community Relations Programme of the Year
Planned and executed an effective relationship strengthening communication relations PR strategy which yielded demonstrable results

 

16. Launch & Re-launch
With the release of a new product, every company hopes that it will be well received and surpass expectations. A smooth and targeted product launch is critical to its success, but creating such a scenario requires not only a great product but great minds behind its introduction to the market. This category would measure how strategies were formulated and executed to achieve stated objectives

 

17. Best ‘for a Cause’ Communication
Planned and executed an effective relationship PR strategy for a cause which yielded results beyond expectations

 

18. Best in Social Media Communication
Most effective year round PR engagements with selected core publics on Social Media

 

19. Digital and Social Media Communication campaign of the Year
Best single PR campaign on Social Media

 

20. Best in Non Profit Communication
Planned and executed an effective relationship strengthening communication with a PR strategy which yield demonstrable results

PR Consultancy of the Year (2015): Global Media Alliance

21. Most Outstanding PR Agency (PR consultancy of the year)

Planned and implemented high results PR programmes and activities built on carefully considered strategies; extended the frontiers of PR practice and knowledge in Ghana; provided thought leadership; entrenched the application of relevant metrics and ensured a clear line between PR practice and value creation

 

22. PR Discovery of the year

PR Discovery of the Year (2015):
Mrs Georgina Asare Fiagbenu, APR

Less than 35 years old with up to 10 years’ experience who has demonstrated ability, capacity and showed tremendous professional development. Recognised and respected by peers.

 

23. Non Professional Categories
a. PR Sports Personality of the Year
This award will measure the extent to which the exploits of the nominee has impacted on brand Ghana and the Ghanaian society and further contributed to the advancement of sports in Ghana.

b. PR Entertainment Personality of the year
This award will measure the extent to which the exploits of the nominee has impacted on brand Ghana and the Ghanaian society and further contributed to the advancement of the entertainment industry in Ghana.