IPR Excellence Awards 2016
IPR Ghana welcomes you to its PR Excellence Awards 2016
The Institute of Public Relations (IPR) Ghana, Excellence Awards celebrates the best of the best of Ghana’s PR and Communications industry and accordingly requests entries for the 2016 edition.
The Excellence Awards are open to all parties involved in the use of PR and communications; PR consultancies, freelancers, in-house communications departments, Government and Non-Governmental agencies and media owners.
Below are the key dates for the IPR Excellence Awards 2016 Open for Entries – Monday 17th July, 2017 Entry Deadline – Friday 25th August, 2017
There are TWENTY ONE (21) professional award categories to be competed for. These are as follows:
1. PR Campaign of the Year
This award will measure how effective Public Relations strategies were employed in a campaign in support of a major initiative in Ghana within 2015/2016. Campaigns embody the essence of strategy in pushing a product / service, promoting a company or bringing a public figure to prominence in the public consciousness. Presenting a core idea through various approaches and angles, the execution
a well thought-out campaign brings the message home and allows its audience to identify with the subject.
2. Internal Communicator of the Year
Offered leadership that drove excellent internal engagement leveraging effective PR strategies; provided quality guidance and counsel to management, respected and considered an important asset to the organisation; used cutting edge technology for effective internal communication; maintained effective and vibrant internal communication channels. Innovative and results oriented professional who delivered relevant, quality, and quantifiable value that protected and/or added to the bottom line.
3. Best In-House Team of the year
Demonstrated a mastery of current PR best practices and leveraged same to enhance internal engagement and external bonding with key publics; contributed to the achievement of corporate objectives and to the increase of affection for the corporate brand.
4. Best in Crisis & Issues Communication
Showed leadership in a situation perilous to an individual, cause or corporate brand; effectively executed a carefully calibrated plan to engage key publics and positively influenced the narrative; ensured a mutually satisfactory resolution; and used the situation to enhance a (corporate) reputation.
5. PR Educational Institution of the Year
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced institutional image and quality of programmes offered and contributions made to the country’s educational sector within 2015/2016.
6. PR Organization of the Year (Public Sector)
Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Public Sector Communication
7. PR Organization of the Year (Financial Sector)
Demonstrated leadership; applied current best PR practice; innovative, and the most effective in Financial Services Communication
8. PR Organization of the Year (Telecommunications)
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated adequate business for a telecommunications company within 2015/2016.
9. PR Organization of the Year (Commercial)
The award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated increased business of a commercial company within 2015/2016.
10. PR Organization of the Year (Manufacturing and Industries)
This award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated increased business of a manufacturing and industrial company within 2015/2016.
11. PR Organization of the Year (Extractive Sector)
The award will measure how the use of effective Public Relations strategies and principles built awareness, enhanced company image and generated more community acceptance and increased business of the company in the extractive sector within 2015/2016.
12. Best Content
Provided regular, relatable and relevant content, packaged in engaging and easily to consume ways to key publics
13. Best Promotional event
Single best event in terms of planning, execution and follow through to promote an event or cause
14. Best in Technology
Effectively used cutting edge technology to achieve PR objectives in a cost efficient and high impact manner
15. Best Community Relations Programme of the Year
Planned and executed an effective relationship strengthening communication relations PR strategy which yielded demonstrable results
16. Launch & Re-launch
With the release of a new product, every company hopes that it will be well received and surpass expectations. A smooth and targeted product launch is critical to its success, but creating such a scenario requires not only a great product but great minds behind its introduction to the market. This category would measure how strategies were formulated and executed to achieve stated objectives
17. Best ‘for a Cause’ Communication
Planned and executed an effective relationship PR strategy for a cause which yielded results beyond expectations
18. Best in Social Media Communication
Most effective year round PR engagements with selected core publics on Social Media
19. Digital and Social Media Communication campaign of the Year
Best single PR campaign on Social Media
20. Best in Non Profit Communication
Planned and executed an effective relationship strengthening communication with a PR strategy which yield demonstrable results
21. Most Outstanding PR Agency (PR consultancy of the year)
Planned and implemented high results PR programmes and activities built on carefully considered strategies; extended the frontiers of PR practice and knowledge in Ghana; provided thought leadership; entrenched the application of relevant metrics and ensured a clear line between PR practice and value creation
22. PR Discovery of the year
Less than 35 years old with up to 10 years’ experience who has demonstrated ability, capacity and showed tremendous professional development. Recognised and respected by peers.
23. Non Professional Categories
a. PR Sports Personality of the Year
This award will measure the extent to which the exploits of the nominee has impacted on brand Ghana and the Ghanaian society and further contributed to the advancement of sports in Ghana.
b. PR Entertainment Personality of the year
This award will measure the extent to which the exploits of the nominee has impacted on brand Ghana and the Ghanaian society and further contributed to the advancement of the entertainment industry in Ghana.
The following are the entry guidelines:
Entries should consist of not more than 1,000 words and should address these key headings:
• The campaign brief • Objectives • Strategy and tactics • Outputs • Outcomes • Budget.
In addition to the above, all entries must include a brief institutional history and a copy of the institution’s logo. Evidence of all entries in either hard or soft copies (or both, where applicable) must be included in the entry pack.
FOR CATEGORY 21:
Entries should consist of not more than 1,000 words and should focus on the professional achievements of the nominee. Please provide the following information: • an overview of the nominee’s experience in the profession • a short endorsement by current employer of the nominee • an evidence of a recent PR campaign/project worked on by the nominee
For Non-Professional CATEGORIES A & B
Entries should consist of a brief of not more than a thousand words which should highlight the specific achievements of the personality, with attachments of documentary evidence in soft and hard copies and address these headings:
• Life history with emphasis on the field of entry
• Impact of exploits on society
• Impact of exploits on brand Ghana
• Portrait picture of nominee
• Endorsement from the nominee’s association
HOW TO ENTER
Entries should not be more than 1,000 words and should address the key headings set out in the ENTRY GUIDELINES. These headings vary according to the categories. Entries should be produced as a WORD format. Entries may be supported with documentary evidence, which may include the following: originals as well as a copy of any press clippings, charts, tables, images etc. This document must not be longer than two pages. Please ensure supporting documentation is in PDF format. Entries may be submitted for more than one category.
The deadline for submission of all entries is Friday August 25, 2017.
A fee of Five hundred Ghana Cedis (GH¢500.00) only is payable for each entry under both professional and non-professional categories.
HOW TO PAY
Payments can be made in CASH at the Institute’s offices at the Compound of Local Government Services Secretariat, near Gold Coast Kempinski Hotel, Ridge; from 8.00 am to 4.00 pm or by CHEQUE in favour of the Institute of Public Relations, Ghana on submission of entries.
HOW THE JUDGING WORKS
A panel of experienced PR practitioners and other Communications professionals will review the entries and make a shortlist in the thirteen (13) professional and the two (2) non-professional award categories. Entries will be judged on the information provided, which will cover the campaign or project brief, objectives, the strategy, tactics and results. Measurement is key in the judging process. Special emphasis will therefore be given to the outputs and outcomes with clear linkages to the client’s business or organizational goals. The decision of the Adjudicating Committee is final.
SUBMISSION OF ENTRIES
All entries should be submitted in hard copies to the Secretariat of the Institute and electronically via firstname.lastname@example.org and copy email@example.com
For enquiries, please contact:
The Secretary PR Excellence Awards Committee
Institute of Public Relations, Ghana, Compound of Local Government Service Secretariat, near Gold Coast Kempinski Hotel, Ridge Telephone: + 233 302 631 986 050 048 1062